Twelve aspiring fitness models are one step closer to realising their dream, following the announcement of the top 12 in the 2018 USN Face of Fitness cover model search competition.
Over 140 quality entries were received for this year’s competition, which included a new format and entry criteria. Along with the usual questionnaire and profile pictures, entrants were also required to submit a short video.
The deadline for entries was Friday 31 August, which saw the usual last-minute flood of submissions. All entries were processed and posted online, ready for the public voting phase, which took place from 3-10 September.
As part of the new competition format, online voting was open for all the contestants, not just the top 32, as was the case in previous years. The competition organisers introduced this change to condense the format of the competition and allow greater public participation and engagement.
The selection process
The votes have now been tallied and the top 12 contestants have been announced! These deserving ladies were selected using the same voting formula that we’ve applied in the competition since online voting was introduced 4 years ago.
33% online voting
33% fitness magazine
Online voting remains an integral component of the selection process. It not only offers an indication of how much support and influence a contestant has in the industry, but it also demonstrates her ability to leverage her social media and online presence to canvass for votes.
However, deciding who will get the opportunity to change the trajectory of their fitness modelling career and become a brand ambassador must be based on more than just a popularity vote, which is why USN and fitness magazine have equal input into the final outcome.
Here they are, the top 12…
Based on this process, we’re are proud to announce the 12 contestants who will proceed to the second round of the 2018 USN Face of Fitness cover model search competition.
- Melissa Thobei
- Cherise Booysen
- Courtney Renniers
- Danel Delport
- Dominique van der Merwe
- Farai Gomwe
- Farrah Rymer
- Logan Leigh Rix
- Paulette Kaise
- Shihaam Hendricks
- Yvette Ferreira
- Zene Basson
What happens now?
From this select group of ladies, 3 will be chosen to attend the final round photo shoot. Representatives from USN, fitness magazine and Fusion Labs will review the top 12 and will announce the 3 finalists on or before 18 September 2018.
The 3 finalists will be invited on an exclusive all-expenses paid photo shoot experience, which takes place from 26-28 September in Johannesburg.
You’ll be able to follow all the action on the day of the shoot via our social media feeds to experience the event and get to know our 3 finalists.
The eventual winner will be selected based on the strength of her photos, and how well her values align to the brands she will ultimately represent as the 2018 USN Face of Fitness. The winner will ultimately become a USN brand ambassador and fitness magazine spokesmodel, and will represent the fitness industry as a whole.
The popularity vote
We reached an all-time record in 2018! By the close of the online voting phase we had received a total of 30,177 votes for all 141 entrants. The contestant who amassed the most online votes was Carmen Roberts, who receives a hamper from Fusion Labs in recognition for winning the popular public vote.
Two lucky voters also walk away with prizes for supporting their favourite contestant:
Congratulations to Leande Schuster, who has won a USN product hamper valued at R1,300, and to Sarah Moleba who will receive a Fitbit Special Edition Versa valued at R3,699.
Keep watching our social media feeds on Instagram, Facebook, Twitter and YouTube for all the action from the final shoot.