Sheena De Figueiredo

Vital Stats

First Name: Sheena

Surname: De Figueiredo

Age: 31

Where you live: Johannesburg

Occupation: Attorney, social media executive and entrepreneur

Social Profiles

Instagram: @fitnessfig

Facebook: Sheena De Figueiredo

Voting is now closed. Final 12 to be announced 4 October 13:00

Tell us more about yourself

What are your personal fitness goals?

As a mom of 3 children, I strive to be the happiest, healthiest, strongest and fittest woman I can possibly be for them and for myself. I recently committed to completing a half Ironman next year in a team and I am loving my triathlon training now. I hope to complete a few more triathlons as soon as I am able to and I would also like to continue with my CrossFit and strength training and hopefully compete in competitions again in 2021 when lockdown is over. Overall, my goal is to simply be the best version of myself.

How will you use your #BiogenFaceOfFitness ambassadorship to inspire women to lead a healthy / fit lifestyle if you win?

Through my social media and my existing podcast, I feel that I already inspire many women as I get messages from strangers often thanking me for helping them or motivating them. I feel that this ambassadorship would serve to further this purpose and would increase my reach, allowing me to motivate and inspire women on a much grander scale, while still staying true to myself.

What health and fitness quote or mantra do you live by?

Whether you believe you can or believe you can’t, you’re right.

Tell us about your fitness lifestyle

I started my fitness journey 8 years ago after my first child was born. What started out as a “way to miss traffic” by going to gym after dropping her off at crèche very quickly turned into a routine, then a habit, and then a complete lifestyle. I joined CrossFit 4 years ago and this only reaffirmed my passion. My kids have also now jumped on the bandwagon and my 5 year old daughter will often train with me. We move well, eat well and play well every day and it is not seen as a “challenge” or a “diet” but as a way of life. We are very active as a family on the weekends too, going for bike rides, hikes and picnics. I live, breathe, eat and sleep fitness.

Why do you think you’re the Biogen Face of Fitness?

I am real, raw, honest and relatable but I am still able to motivate, inspire, encourage and change others. I have more sass and tattoos than your average fitness model but I wouldn’t change a thing about myself and I think that is the most attractive attribute of all.


  • Carmen on September 4, 2020

    A true inspiration. You are an incredible woman, mother and friend. You can be so proud of all of your achievements. You have touched so many peoples lives and encourage those around you to better themselves as you do daily. You can lift anyone spirits by them just being in the same room as you! ♥️

  • Desiree De figueiredo on September 18, 2020

    Such an inspiration to so many.

  • Michelle on September 18, 2020

    Love you honesty and rawness on Instagram, you are such an inspiration ??

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