First Name: Sheena
Surname: De Figueiredo
Where you live: Johannesburg
Occupation: Attorney, social media executive and entrepreneur
Facebook: Sheena De Figueiredo
Tell us more about yourself
What are your personal fitness goals?
As a mom of 3 children, I strive to be the happiest, healthiest, strongest and fittest woman I can possibly be for them and for myself. I recently committed to completing a half Ironman next year in a team and I am loving my triathlon training now. I hope to complete a few more triathlons as soon as I am able to and I would also like to continue with my CrossFit and strength training and hopefully compete in competitions again in 2021 when lockdown is over. Overall, my goal is to simply be the best version of myself.
How will you use your #BiogenFaceOfFitness ambassadorship to inspire women to lead a healthy / fit lifestyle if you win?
Through my social media and my existing podcast, I feel that I already inspire many women as I get messages from strangers often thanking me for helping them or motivating them. I feel that this ambassadorship would serve to further this purpose and would increase my reach, allowing me to motivate and inspire women on a much grander scale, while still staying true to myself.
What health and fitness quote or mantra do you live by?
Whether you believe you can or believe you can’t, you’re right.
Tell us about your fitness lifestyle
I started my fitness journey 8 years ago after my first child was born. What started out as a “way to miss traffic” by going to gym after dropping her off at crèche very quickly turned into a routine, then a habit, and then a complete lifestyle. I joined CrossFit 4 years ago and this only reaffirmed my passion. My kids have also now jumped on the bandwagon and my 5 year old daughter will often train with me. We move well, eat well and play well every day and it is not seen as a “challenge” or a “diet” but as a way of life. We are very active as a family on the weekends too, going for bike rides, hikes and picnics. I live, breathe, eat and sleep fitness.
Why do you think you’re the Biogen Face of Fitness?
I am real, raw, honest and relatable but I am still able to motivate, inspire, encourage and change others. I have more sass and tattoos than your average fitness model but I wouldn’t change a thing about myself and I think that is the most attractive attribute of all.