First Name: Leila
Where you live: Rayton, Gauteng
Occupation: Self Employed
Twitter: Take a look at Leila Lerm (@LeilaLerm): https://twitter.com/LeilaLerm?s=09
Tell us more about yourself
What are your personal fitness goals?
My journey is about being fit and healthy. I just want to be the best version of me. I don’t have an elaborate 5 year plan when it comes to my fitness goals. I prefer setting small goals and smashing them, eg: I want to deadlift X- amount in three months or i want to cycle X distance by end of November. This helps me to not only stay focussed and motivated but it allows me to appreciate my progress and take note of the small victories and changes I see (on my body).
I have considered making a debut on stage at a fitness competition but that is still on the maybe list for now.
How will you use your #BiogenFaceOfFitness ambassadorship to inspire women to lead a healthy / fit lifestyle if you win?
To lead a healthy lifestyle does not require talent or being extraordinary. It starts with the decision to put yourself first. I want to show women that they CAN HAVE IT ALL, it just takes prioritising, the right nutrition, quality supplementation and a solid workout plan. I would also like to raise mental health awareness and how an exercise routine is beneficial in various ways besides just the physical aspect.
Women also need to know that it is okay to get cravings, it is okay to feel like a normal workout session kicked your butt – it does not mean you are not making progress. Keep at it girl, I’ve got your back!
Tell us about your fitness lifestyle
Fitness helps me start my day knowing I’ve done something for myself. I always try to maintain a healthy balance with regards to my workouts, nutrition and social life. I feel it’s important not to get to the point where you don’t enjoy what you are doing or working towards. This doesn’t mean that it’s always easy. I train hard but I also fail a lot. Sometimes I get frustrated but then you set a new personal best and all that goes straight out the window. Sometimes I’m lazy and unmotivated but I’m still there everyday working on myself.
Why do you think you’re the Biogen Face of Fitness?
I feel I am the ideal candidate to become the Biogen Face of Fitness 2020 because just like the brand I am authentic, driven and relatable. I work hard and I don’t make excuses, I was taught to always show up and step up. I have some brand ambassador experience and I know what is expected of me and how to portray myself in a manner that would benefit my sponsors. A brand like Biogen needs an ambassador they can be proud of and I assure you I will give the best of me to the brand.