Joanne Ross

Vital Stats

First Name: Joanne

Surname: Ross

Age: 36

Where you live: Cape Town

Occupation: Medical Sales Rep

Social Profiles

Instagram: @sugacubesunday

Facebook: Jo Ross


Tell us more about yourself

What are your personal fitness goals?

To be a fit mom who can keep up with my active little boy and to complete my 6 pack. I have always wanted to enter a Bikini competition, but have never been brave enough. I guess this competition goes on the list of goals.

How will you use your #BiogenFaceOfFitness ambassadorship to inspire women to lead a healthy / fit lifestyle if you win?

I will use it to show women that we have an inner strength that allows us to achieve anything we set our minds and hearts to. I will use it to show women that we can find comfort in our own skin through good nutrition, a healthy mindset and a commitment to move.

What health and fitness quote or mantra do you live by?

Just start! The time is now.

Tell us about your fitness lifestyle

Balancing life in general, a 16-month-old and working as a theatre medical rep (trauma) is tough. Before lockdown, I trained at Virgin Active. During lockdown I built up a home gym and have found my groove training in the garden. A large part of my fitness journey happens in the kitchen. As a medical rep in theatre for hours at a time, it is vitally important to have my meals packed, not only to stay on track with my fitness goals, but also to feed my body what it needs to replenish and renew.

Why do you think you’re the Biogen Face of Fitness?

I am literally your average Jo. I changed my life by losing 28kg and have proved that you can keep it off. I am a new mom, just trying to be the best mom to my little boy by setting a good example of good health, nutrition and fitness. I am also in my late 30s, showing the ladies out there that it’s never too late to make that change.


  • Stanley on September 2, 2020

    Such an ispiration

  • Tracy Minnie on September 2, 2020

    Love love love it!!!! (And you)

  • Liz on September 2, 2020

    Well done Jo❣️ Great attitude❣️ Great results❣️

  • Jolene on September 2, 2020

    You go Jo!!! Right behind Duke in the support row👍

  • Jody on September 4, 2020

    You gooooo Jo. Your friends and family are very proud of you.

    • Lauren on September 13, 2020

      Hope you win!

  • Carol Roos on September 4, 2020

    You got this, Jo! You have worked so hard, and achieved so much!!!!

  • Sean on September 4, 2020

    One proud husband voted 🙂

  • suburbancapetownmom on September 4, 2020

    So proud of you girlfriend!!

  • heather dent on September 4, 2020

    Go Duke’s Mommy! 🙂 😀 Win n Wena 🙂 Looking Great!

  • Jo on September 5, 2020

    You are inspirational Jo 🤗

  • Karyn smith on September 5, 2020

    Gorgeous girl!

  • Jody on September 5, 2020

    Great Job Jo!

  • Bron Smit on September 5, 2020

    I take my hat off to you, Jo. You are a true inspiration!

  • Judy Sheahan on September 5, 2020

    Go get em GURL!!!! Behind you all the way. Also, my #newmomGOALS

  • Bernie on September 5, 2020

    Wow! Amazing! Well done! What an inspiration.

  • Liesl on September 5, 2020

    Amazing woman who doesn’t believe in giving up

    • Shaheem on September 6, 2020

      Amazing Transformation, you got this 👌🏼💪🏼

  • Caitlyn johnson on September 6, 2020

    Go on Bies!!!

  • Lauren on September 6, 2020

    You’ve inspired me to try harder. Hope you win because you’re awesome and because you’re a Boston mama 🐾❤💪

  • Adriana Chandler on September 6, 2020

    This is amazing Jo! You’ve achieved so much! Very proud of you hun!♥️

  • Sacha on September 6, 2020

    You go Jo! You are a legend!

  • Carmen on September 8, 2020

    Age is just a number. Change your mindset….Change your life. Well done. Keep on inspiring women out there….

  • Norma Rhodes on September 11, 2020

    Mamma is so proud of you, I have watched your journey and can honestly say you have true grit. Perseverance and commitment is something you have in spades! Truly inspirational and always willing to help and encourage others. You go girl,

  • Peter Simon on September 11, 2020

    Jo is a remarkable person with an energy and joy for life.

  • Heather on September 11, 2020

    Go girl!!! Xox

  • Maria on September 11, 2020

    Heart of Gold

  • Yvonne Lee on September 12, 2020

    You go Sunshine ALL the way to the top!! With you all the way 🙏♥️

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