Cassi Matthews

Vital Stats

First Name: Cassi

Surname: Matthews

Age: 24

Where you live: Cape Town

Occupation: Brand and Marketing Manager + Health and Wellness Coach + Fitness Instructor


Social Profiles




Tell us more about yourself

What are your personal fitness goals?

My personal fitness goals are to encourage, empower and uplift the women around me. As a personal trainer and fitness instructor my goal is living a healthy and fit lifestyle and to always do my best. I love trying new and exciting workouts that will push me to my limits and help tone and strengthen my body.

How will you use your #BiogenFaceOfFitness ambassadorship to inspire women to lead a healthy / fit lifestyle if you win?

Becoming the Biogen Face of Fitness would be a dream come true. As a natural leader and a strong woman, I will use the Biogen Face of Fitness ambassadorship to inspire, educate and empower women around me. I am to share worthwhile content that will encourage women to live their best lives whilst encompassing balance into everything they do.

I have a recipe which I will use to encourage women to live a healthy and fit lifestyle with the following:

Dance all night long and practice yoga the next day. Drink wine but don’t forget your green juice. Eat chocolate when your heart wants it and a kale salad when your body needs it. Wear high heels on Saturday and walk barefoot on Sunday. Live high and live low. Move and stay still. Embrace all sides of who you are by being brave, bold and spontaneous. You can compliment this with your ability to find silence, patience and peace. Aim for balance. Live your own life and keep chasing those dreams.

Becoming the Biogen Face of Fitness will enable me to inspire women in South Africa around me to be the best version of themselves, make healthy choices when it comes to eating and exercise to love your body.

What health and fitness quote or mantra do you live by?

Be the girl who wakes up with purpose and intent. Be that girl who shows up and never gives up. Be that girl who believes anything is possible and is willing to work for it.

Tell us about your fitness lifestyle

My fitness lifestyle is simple – it’s all about balance.

Living a balanced lifestyle not only empowers you to make healthy choices but enables you to accept and live a fun, exciting and worthwhile life. As an active bunny I am constantly training, moving or keeping active. Whether it is a HIIT class, stretching and mobility , a yoga class or a walk along the promenade I aim to keep active and moving every day. I focus on eating healthy, raw and organic foods that are not only good for my health but always good for the environment. I strongly believe in living a balanced life when it comes to eating, exercising and making everyday choices. As a fitness fanatic, healthy eater and strong women – living a balanced life has been the best thing for me.

Why do you think you’re the Biogen Face of Fitness?

I believe I am authentic. I believe I am inspirational and I will live the Biogen brand in everything I do. Fitness is not an activity but a lifestyle that you use to grow, improve and inspire those around you. I will share my journey both the good and the bad and encourage, empower and inspire women around me to live a healthy balanced life.


  • Kim on September 4, 2020

    Cassy is amazing, upbeat, inspirational and a fitness role model 😍

  • Stephanie Kyriacos on September 6, 2020

    Heart of gold with a passion for fitness.

  • Sue Brooks on September 7, 2020

    Absolutely committed to health and wellness. Hood luck Cassie come

  • Ursula on September 10, 2020

    Cassi is committed to health and wellness and an inspiration to women

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